Cookies
We use the IP addresses of computers that access our website to administer our website, and to gather broad demographic information in connection with our advertisers and other service partners.
Cookies are alphanumeric identifiers that are transferred to your computer's (or alternative web browsing device’s) hard drive through your Web browser to enable our systems to recognise your browser and to provide rich shopping features such as recommend products and loyalty discounts, as well as the storage of items in your Shopping Basket between visits. The Help menu in most common browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. However, because cookies allow you to take advantage of some of Morrant’s essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping basket, proceed to Checkout, or use any morrant.com features that require you to sign in. If you do leave cookies turned on, be sure to sign off when you finish using a shared computer.
Analytic Tools
Google Analytics is a system used by many websites to record information about visits to their website. Google set six different cookies with expiry dates ranging from 30 minutes to 2 years. These cookies are used mainly to differentiate between first time visitors to a website and repeat visitors. They also allow us to ensure our website performs as well as possible for our users. The cookies are able to collect an anonymous customer number when a user is logged into the website, allowing our backend systems to ensure accuracy of Google Analytics data and help us ensure your website experience remains relevant across devices. They do not contain any personally identifiable information. You can find out more about how Google use cookies at http://www.google.co.uk/policies/privacy/ (English only). These cookies may be used to help us target advertising on platform providers such as Google and Facebook.
Morrant may from time to time share your details with third party analytical resources for the purposes of better understanding customer behaviour and performance, website performance, improved ad relevance and any other analytical process to give us a better understanding of how to develop the offering to our customers. These third parties will be employed solely for the purpose of the aforementioned analytical purposes, and as such Morrant will ensure that the third party is contractually obliged to use the data only for the analytical purposes set out in the agreement between Morrant and the third party, and we will also ensure that the third party is contractually required to maintain a level of security around the shared data, at least as safe as Morrant itself employs. Failure on the part of the third party to meet its contractual obligations will result in us recovering the data, and taking all reasonable actions to ensure the third party no longer has access to the shared data. Any third party cookies used on morrant.com will adhere to the same standards as first party cookies and not collect any personally identifiable information.
Social Media Plug-ins
Social Media Plug-ins for Facebook and Twitter obtain data for tracking purposes. This included the ability to track an audience across device for advertising purposes in line with the Terms of each social media platform.